Simple Truth To Participate in Panel on New Media

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October 14, 2011 - Join us Wednesday, October 19 at 8:00am for the Business Marketing Association Chicago Breakfast Seminar "Using New Media to Drive Sales Generation.” Held at the Illinois Institute of Technology’s Stuart School of Business in downtown Chicago, this panel discussion will include a range of experts from the new media and sales landscape who will discuss how power is shifting for today’s marketer.

Arming yourself with information about your customer’s business, showing that you can provide results, and engaging with the people who want to engage with you is something new media is uniquely positioned to do. The seminar will provide a holistic view of the new media and sales conversation, including integrating social media more strategically into sales and marketing, creating meaningful engagement with target audiences, generating leads in ways not previously possible and, finally, making leads actionable.

Simple Truth's Managing Partner Rhonda Kokot will moderate and Interactive Director Mark Rowland will join with fellow panelists Andy Crestodina, Strategic Director at Orbit Media, Jonathan Alt, Sales Director at Centro, and Larry Fisher, Director of Client Service from Rise Interactive. Learn more about the seminar and register today.